After years of the brand building itself, Knuckleheads Apparel officially kicked off in 2015. Cody Lewis and Scott Powers saw a need for a brand that represented all sports, hobbies, and lifestyles. They built the company on three principals: Adventure, Passion, and Positivity. With those principals as the priority they began producing clothing and promoting the lifestyle to everyone who would listen. Today, they still live up to the company ethos and work hard to grow the brand bigger than it’s ever been.